Wondering what's the difference between ToFu and BoFu content? Looking for ideas for BoFu content for your business? Need best practices...

Learn the on-page elements that boost SEO for blog posts. From title tags and internal links, to alt text and author bios, discover...

FAB stands for Features, Advantages, and Benefits. It's one way professional copywriters turn interest into action, and readers into...

Agitating pain points - and emphasizing dream states - in your marketing copy increases engagement and conversions. This quick read will...

Not all writing is copywriting. Copywriting is writing with a purpose - to attract, engage, and convert your ideal customer. If you're...

Social proof builds credibility and trust, shortcutting customer objections and boosting conversions. But what is it, how can you find...

The best brand messages don’t always come from your copywriters. They come from your customers. Discover how Voice-of-Customer and...

The Rule of One means focusing on one specific reader, with one specific problem, and one clear message about how you’re going to solve...

Why would you pay a content writer when you can just write blog posts yourself? Or get AI to write articles in seconds? This is the...

Copywriting and content writing are two distinct forms of commercial writing used in sales and marketing. Although they’re often confused...

You're a marketer. You know how important process is. Here's my content and copywriting process - for successful projects every time.

Your jargon-free guide to building topical authority as part of your SEO content marketing strategy Topical authority makes you a Goliath...

Slurping your way through alphabet soup wondering WTF all these content marketing acronyms mean? Kiss confusion goodbye and pucker up for...

Using long-tail keywords improves your chance of ranking highly in search engine results pages. Not only that, they help you attract...

Mapping your marketing content to the buyers' journey can seriously improve your sales funnel. But what exactly is the buyers' journey in...

Keyword modifiers improve your rankings and help you reach more relevant buyers. That means greater visibility, higher click-through rate...

Commissioning copy but getting pants results? It could be a problem with your briefs. Here's how to write a brilliant brief for better...

Does size matter? Is length really important? When it comes to blog posts, is bigger better? We're looking at the best length for a blog...

As a marketer or small business owner, you might hear the phrase ‘lead magnet’ thrown around like everyone knows what it means. But if...

Here's eight unexpected things I've learnt in my first year as a freelance copywriter. From tax being a bastard to LinkedIn being lovely.