Can't get the staff? How to write better recruitment materials
If you can't get the staff, you may suck... I don’t mean as a company. I’m sure you’re all candy floss fountains and three-day weeks. But...
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Buy cheap, pay twice: the real cost of bargain-basement copywriting
Why cheap copy costs more and delivers less. A good and faithful servant Yesterday my hubby was wearing a t-shirt that makes me smile....
What’s the difference between B2B and B2C marketing?
Getting to grips with these two audiences is fundamental for any marketer or copywriter. B2B and B2C are very different beasts. Knowing...
What is the marketing mix? Hit the sales sweet spot with this mixed-up method
Marketing is a pic-n-mix of seven different elements. Combine them in the right way to meet your customers' needs and you'll hit the...
How to write a killer call-to-action: 12 tips to transform your conversion rate using CTAs
If your website isn't converting visitors into customers, you might have a problem with your CTAs. Here's what they are, how they work,...
Stop saying you have OCD
OCD isn't checking the cooker is off or touching door handles ten times. It isn't Sheldon Cooper cute. It is debilitating and cruel.
Feel like a fraud? Don't let LinkedIn fool you
Overcoming Imposter Syndrome online Have you ever logged into LinkedIn, eager to find out what’s happening in the world of work, and...
Seven web copy formatting hacks: for higher engagement and conversions
Seven oh-so-simple website copy formatting tips to make your website easier to read, more user-friendly, and ready to convert. Can bullet...
Why hire a copywriter instead of doing it yourself
Hiring a professional copywriter can boost your brand, attract your ideal customer, and convert website visits into sales.
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