If you can't get the staff, you may suck... I don’t mean as a company. I’m sure you’re all candy floss fountains and three-day weeks. But...

Why cheap copy costs more and delivers less. A good and faithful servant Yesterday my hubby was wearing a t-shirt that makes me smile....

Getting to grips with these two audiences is fundamental for any marketer or copywriter. B2B and B2C are very different beasts. Knowing...

Marketing is a pic-n-mix of seven different elements. Combine them in the right way to meet your customers' needs and you'll hit the...

If your website isn't converting visitors into customers, you might have a problem with your CTAs. Here's what they are, how they work,...

OCD isn't checking the cooker is off or touching door handles ten times. It isn't Sheldon Cooper cute. It is debilitating and cruel.

Overcoming Imposter Syndrome online Have you ever logged into LinkedIn, eager to find out what’s happening in the world of work, and...

Seven oh-so-simple website copy formatting tips to make your website easier to read, more user-friendly, and ready to convert. Can bullet...

Hiring a professional copywriter can boost your brand, attract your ideal customer, and convert website visits into sales.