Pain points and dream states in copywriting: what are they and how do they work?
Agitating pain points - and emphasizing dream states - in your marketing copy increases engagement and conversions. This quick read will...
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15+ copywriting techniques you need to know: for more persuasive, professional copy
Not all writing is copywriting. Copywriting is writing with a purpose - to attract, engage, and convert your ideal customer. If you're...
Social proof in copywriting: what is it and how do you use it?
Social proof builds credibility and trust, shortcutting customer objections and boosting conversions. But what is it, how can you find...
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