Research for copywriters: introducing VOC and VOM research
The best brand messages don’t always come from your copywriters. They come from your customers. Discover how Voice-of-Customer and...
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What is the Rule of One in copywriting? A beginner's guide
The Rule of One means focusing on one specific reader, with one specific problem, and one clear message about how you’re going to solve...
Why hire a professional content writer?
Why would you pay a content writer when you can just write blog posts yourself? Or get AI to write articles in seconds? This is the...
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